Especially on Instagram, inspirational quotes are a great way to share your thoughts, inspire your audience, and increase engagement. But, how do you create a visually appealing Instagram quote post that stands out on a crowded feed?
In this guide, we’re sharing everything you need to know about why and how to post a quote on Instagram—from tips for selecting the best quote to creating, exporting, and sharing your design.
Why Post Instagram Quotes?
If you’ve spent any time on social media, you’vedefinitelyseen inspirational quote posts.
And, maybe you’ve even experienced that little pep in your step that comes from reading powerful words that resonate with your current life situation. Because that’s what it’s all about!
Instagram quote posts build a sense of community by showing your audience that you understand them. You not only get where they’re coming from, but you’re there to share in their journey—whether that’s to laugh, cry, smile, or sigh.
This emotional connection helps make a company feel more human and builds brand loyalty over time.
Plus, on a more practical level, Instagram quote posts are a go-to means of filling your content calendar and keeping things well balanced—helping you share a mix of authentic, non-salesy content alongside more conversion-driven pieces.
5 Tips for Choosing Instagram Quotes That Resonate
Not sure how to pick the perfect quote to share on Instagram (or any other social media platform)? Here are five quick tips to get you started.
1. Begin with Your Brand
Inspirational quotes often see a lot of engagement on social media, but only when they make sense for your audience.
Some random quote, no matter how motivational or beautifully phrased, won’t resonate if it doesn’t fit your brand values. So start there!
Ask yourself:
- What is your brand mission?
- What are your core values as a company?
- Who are you trying to connect with? What are their challenges or interests?
- What type and tone of content fits both your brand and your audience?
Based on these answers, you can start to identify the types of quotes that resonate best.
If you’ve shared Instagram quote posts in the past, you can also take a quick look to see which ones received the best reactions.
2. Work Backwards
Along with your brand values, there’s another important question to ask yourself: How do you want your audience to feel?
By starting with the end result in mind—the emotion you want people to feel—it’ll be much easier to find words that elicit those feelings.
You might want your Instagram followers to feel:
- Motivated
- Surprised
- Delighted
- Happy
- Joyful
- Outraged
- Driven to act
- Hopeful
- Renewed
A brand that emphasizes mental health, for example, might share quotes on resilience, confidence, or self-care—hoping people feel capable and resourced.
A company that sells children’s clothing might share quotes aboutrealparenthood—aiming to get a laugh and a smile from tired parents.
3. Highlight Diverse Voices
When you see enough Instagram quote posts, you’ll start to notice the same names popping up again and again. There’s nothing wrong with sticking to a well-known quote from a famous figure—but, at the same time, there’s definitely power in elevating other voices.
Look through your favorite books, watch interviews or TV shows, or browse social media to find voices from a range of communities, like people of color or historically overlooked figures. Then give credit where its due and share their wise words!
One diverse voice might even be your own.
4. Think Seasonally
If you’re running out of inspirational quote ideas, try to think seasonally. What holidays are coming up? What’s the time of year?
There’s almost always some kind of seasonal tie-in you could find—whether it’s the annual transition to winter or the carefree relaxation of summer.
5. Get Inspired
If you’restillnot sure what to post, a surefire way to get ideas is to see what others are doing!
Spend a few minutes browsing your Instagram feed, looking closely at competitors and similar companies. Don’t copy their content, but do draw on their ideas to generate your own.
For more quote post inspiration, check out these resources, too:
- 20 Inspirational Quote Ideas
- Inspirational Quote Poster Templates
- Instagram Quote Post Templates
How to Make Your Instagram Quote Post
Once you’ve found some great words to share, it’s easy to bring your design to life.
Here’s how to make your quote post in just three simple steps.
1. Pick a Quote Template
Start withthese quote poster templates, and when you find one you love, clickEditto open it in the Create editor.
If you prefer to start from scratch, you can do that, too!
Go to the Create homepage and start from a blank canvas. Choose theInstagram Postcanvas for a perfectly sized starting point.
2. Customize It
With your quote template open in the editor, you’ve got free rein to make the design your own!
Make just a few design changes if you’re looking for something super-quick, or go all out by playing with text, colors, images, and pro effects.
Here are some of the most popular ways to customize an Instagram quote post template:
- Change the template colors to match your brand—even in photos!
- Edit the font to complement your aesthetic.
- Upload yourbusiness logo.
- Add aphoto of your products.
3. Post Your Quote to Instagram
If you’re wondering how to post a quote on Instagram, it couldn’t be easier!
In fact, you can share your inspirational quote design directly from the Create editor:
- When you’re done designing, clickPublishin the upper-right corner.
- ChooseInstagramas your social account (and connect your account if you haven’t yet).
- Type in your caption and clickPublish!
If you prefer to save your quote post design rather than share it immediately, clickDownloadinstead.
Best Practices for Sharing an Instagram Quote Post
One last set of tips!
Before you share your Instagram quote post, make sure you’re hitting these final best practices for posting:
- Write an engaging caption with a punchy first line.
- Use emojis as appropriate to draw attention.
- Add a couple of hashtags (but don’t go overboard).
- Include a question or call-to-action for your audience.
- Post at a time in which your audience is most engaged. (This may take some experimentation!)
Ready to jump in and start earning those hearts and comments?Find your favorite quote templateand customize it in Create.
License this cover image mockup via Kues.
DesignerMarketing AssetsShutterstock CreateSocial Media Designs
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